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Marketing & Growth
Anser
Turning around a struggling celebrity brand in 4 months
Visit Anser ↗4 mo
to profitability
The Challenge
The brand had strong visibility through its celebrity backing, but the previous agency wasn't converting that attention into sustainable revenue.
The Approach
- Took over all online advertising strategy and execution
- Rebuilt email marketing to nurture and convert the existing audience
- Designed and launched a subscription program on Shopify to drive recurring revenue
Results
4 months
From struggling to profitable
Subscription
Recurring revenue model launched