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Data Analytics & Visualization
Liquid Web
Unifying 5 data sources into one decision-making dashboard
Visit Liquid Web ↗5
disparate data sources unified
The Challenge
Data lived in five different internal software systems and external platforms (Facebook Ads, WooCommerce, ActiveCampaign, and more), with no unified view for leadership or marketing teams.
The Approach
- Built a centralized data pipeline using Google BigQuery to consolidate all sources
- Used AWS for data processing and storage layers
- Designed and built dedicated analytics dashboards in Google Looker Studio for different stakeholder needs
- Automated data refresh so dashboards stayed current without manual intervention
Tech Stack
Google BigQueryGoogle Looker StudioAWS
Results
5
Software systems integrated
~5
External data sources unified