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Marketing & Growth
FloGrown
Rebuilding a lifestyle apparel brand's entire growth engine
Visit FloGrown ↗400%
sales growth over 3 years
The Challenge
FloGrown's previous agency had plateaued the brand's growth. Paid advertising was inefficient, email marketing was an afterthought, and the website wasn't converting visitors at the rate the traffic deserved.
The Approach
- Took full ownership of website development, rebuilding key conversion paths
- Restructured Facebook and Google Ads campaigns around profitability, not just spend
- Built a full conversion rate optimization (CRO) program, testing layouts, offers, and checkout flow
- Designed and automated an email marketing program covering the full customer lifecycle
Results
400%
Sales growth over 3 years
3 yrs
Sustained, compounding growth