FloGrown
Florida outdoor lifestyle apparel brand selling online and in retail stores across the state.
Visit FloGrown ↗Revenue
+137% YoY
Cost / Rev
19.59%
Year 1
Revenue
+55.52% YoY
Cost / Rev
22.21%
Year 2
Revenue
+12.37% YoY
Cost / Rev
22.25%
Year 3
+315.44%
Revenue in 3 Years
Paid ads · Email · CRO · Website · Product development
Project Overview
FloGrown had gone through 3 different full service agencies before hiring me as their marketing strategist. Instead of setting budgets on how much to spend monthly like a traditional agency would, we established a target COST / REV target of ~20%. This allows me to scale the business as quickly as possible while maintaining the company's required profit margins.
Paid Social
Offers
- Discount
- Free shipping
- Loyalty points
- Free sticker
Theme
- Tees
- Hats
- Board Shorts
- Decals
Features
- Long lasting
- Soft feel
- Quick drying
Emotion
- Competition
- Question
- Scarcity
- Exclusivity
Calling all East Coast Cowgirls 🔫🤠 SAVE 10% at checkout and embrace your inner Florida girl this Summer with our newest collection of womens hats while inventory lasts!
Copywriting Technique
Using a "Direct Response" copywriting style, we test different tactics to find the highest converting combinations for this specific audience and product on Facebook and Instagram.
Optimized Ad Creative
Through a combination of video, images, and dynamic product ads, we are able to show a variety of ad types optimized for the Meta ad delivery algorithm.
Email Marketing
March 2026
Florida's Birthday
New Performance Tees
St. Patrick's Last Chance
Camo Collection
AI Limited Edition
St. Patrick's Day
YouTube Series Application
New Men's Tees
Basketball Sale
Basketball Sale
Basketball Sale
Brand Ambassador
AI Limited Now Shipping
New Basic Tees
Product Spotlight
27.79%
of total attributed revenue
Utilizing my original method for content creation, we are able to create a consistent, sales-first newsletter sending an average of 2.5 emails a week. In combination with strong automated campaigns like signing up for the newsletter, email and SMS marketing becomes a significant revenue source while remaining one of the lowest costs of any channel.
Product Development
Limited Edition Shirts
Through analyzing sales data, we are able to identify trends in our product designs as well as trends in the overall market and news cycle to capitalize on them and create limited inventory drops at a higher price point.
+1,107%
average revenue per shirt
29%
of total revenue but only 3.27% of total products
Conversion Rate Optimization
Email Capture Popups
Through A/B testing different popup designs, images, and copy, we are able to identify what works best for your store. Optin rates are highest when the brand is growing and becomes steady over time.
7-14%
optin rate
97.3%
of all newsletter subscribers
Checkout Flow
Using a dynamic cart drawer, we're able to show incentives to increase the average order value higher in the cart and incentivize checking out toward the bottom.
Dynamic Product Carousel
Based on a rolling 30 day period, we are able to show the top 25 most popular products as the first thing you see on the home page. This is the highest clicked section based on heatmap reporting and products from this section are also used in dynamic product ads across paid media channels.
Powered by
22%
of all revenue
6%
of all products
Reviews Generation
By collecting reviews automatically a few days after an order has been delivered, we collect as many reviews as possible and show them at crucial touchpoints across the website such as the home page, product collection pages, product pages, and in the cart. Additionally, the reviews are synced to marketing channels like Google Shopping.
4.6
average rating
7500+
total reviews
Loyalty Program
Using small incentives for completing actions such as signing up for the newsletter or SMS, leaving a review, or even liking our social media pages, we are able to increase conversion rates, returning customer rate, and ultimately customer lifetime value.
Powered by
38%
returning customer rate
3000+
rewards redeemed
Brand Ambassadors
I created and manage a brand ambassador program to incentivize creators who fit the brand to create content on a payment-on-approval basis so that we can control the quality and frequency of content being created.
